For anyone on their own fertility journey, Toronto just got a new state-of-the-art reproductive health clinic that is redefining care and setting the bar for fertility in the city.

Twig Fertility's state-of-the-art clinic and laboratory in Midtown is dedicated to providing best-in-class, whole-person care while also prioritizing patients' experiences along the way.

Twig is a complete centre for family building and fertility treatment, offering services including IVF, egg freezing, LGBT2SQ+ family building and fertility checks, as well as genetic testing, reproductive counselling and more.

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Driven by patient experience and outcomes, Twig Fertility is the first centre of its kind. The clinic's founders were once fertility patients themselves and are dedicated to providing empathetic care in what can otherwise be an overwhelming and isolating experience.

"We wanted to build the fertility clinic that I wish my wife and I had when going through treatment," says Tanner Kohara, Co-Founder and former fertility patient.

Comfort is a priority at Twig, where the space is unlike any fertility clinic you've seen before.

Stepping into the warm, modern environment, you'll feel more like you're at a high-end wellness space than a medical clinic. You'll be seen by a highly-experienced team of physicians, fertility specialists, embryologists, nurses, and genetic and reproductive counsellors.

Together, this team prioritizes whole-person care that takes physical, mental and emotional well-being into account.

"Twig represents so much more than a fertility centre," says Dr. Ruth Ronn, Deputy Medical Director. “It’s also about addressing fertility care in a holistic manner and it’s about providing knowledge and guidance with kindness and support.”

The clinic has a world-class lab, staffed by highly-trained technicians with years of IVF and fertility experience.

The stunning full-suite clinic and tech-enabled lab prides itself on its team of specialists, alongside the latest technologies in fertility. The state-of-the-art IVF lab leverages time-lapse incubators and world-class air systems and it's exploring AI in egg grading and embryo selection to improve outcomes for patients.

Twig is dedicated to providing care and support during this deeply personal journey, with the goal of making it more positive, empowering and inclusive than many might have experienced in the past.

"Our mission is to relentlessly pursue a better fertility experience for one and all. Going through the fertility process is hard — the clinic shouldn't make it harder," says Dr. Rhonda Zwingerman, Twig's Medical Director and Co-Founder.

The physical space has been designed with intention so that everyone that comes through Twig’s doors feels supported and at ease through their fertility journey.

If you're curious about your own fertility or family-building options for right now or in the future, you can book a consult easily online. To learn more about Twig's services and transparent pricing, visit their website at www.twigfertility.com.

Twig is located conveniently at 313 Eglinton Ave. W, at Avenue Road.