now with thrice the awesome!

Macs Goes Viral. WTF Indeed


Viral video campaigns are kinda like Jeffree Star; you either love'em, hate'em, or don't give a rat's ass cuz you never hear about them. Not sure if we're ever gonna hear about that guy again, but I have yet to burn my bridges with viral marketing campaigns targeting Torontonians.

A couple of videos were recently released to promote a new bile-yellow coloured drink called "WTF" being sold by Macs. There're 6 videos, and they're some of the weirdest shorts I've seen in recent memory. They aren't laughably bad like the whole "All I want for Christmas is a PSP" campaign launched by Sony late last year, but one gets the feeling that people are going to have mixed, well, feelings about them. They're all contained within two Youtube videos, both of which await your eyes after the jump.

What the Fuck?
Hose Leg - Mr. Tree

Interpretive Dance - Phone Call - Secret Room - Witch Doctor

So, what's the verdict? They're a success in the sense that I thought they were cool/weird/awesome/dumb enough to see to it that theGentries had them posted, but what do you think? Better yet, just how bad is viral advertising, particularly the kind that targets Torontonians, for consumers? Has anyone thought of the children?

And does anyone else wish they were the tree getting chopped down? The videos' details are as follows.

Agency: Bos
Creative Director: Chad Borlase / Gary Watson
Production Company: Untitled Toronto
Editorial Company: Bijou Toronto
Director: Steve Mottershead (MOTORHEAD FTW!!!)


Latest Videos



Latest Videos


Join the conversation Load comments

Latest in Film

People slamming Law & Order: Toronto after fake encampment appears in park

Netflix has officially axed its cheapest ad-free plan in Canada

Win exclusive seating and prize pack at Toronto Outdoor Picture Show

Fans slam Ontario actress Shay Mitchell for 'denying her Filipino heritage' in viral clip

Cate Blanchett is coming back to Toronto this summer

New trailer drops for major movie shot in Toronto described by star as 'bizarre'

Here's what it's like at the outdoor movie festival in Toronto's Distillery District

Thousands of people are trying to save Toronto's oldest cinema from 'landlord greed'