The 2017 Canadian National Exhibition is in full swing this week and, as per usual, pictures of fun food and farm animals are dominating Instagram.

It's safe to say that the CNE is one of Toronto's most-photographed annual events. There's just so much to see. So much to Snap.

A post shared by theGentries (@thegentries) on Aug 18, 2017 at 8:31pm PDT

Nevertheless, event organizers saw fit to install "a new selfie hotspot" within the selfie hotspot that is The Ex this year: An 8-foot-tall CNE sign modelled after the illuminated TORONTO sign at Nathan Phillips Square.

A post shared by Juste💋🍻 (@simply.free) on Aug 20, 2017 at 8:39pm PDT

Complete with a giant maple leaf, added to commemorate Canada’s 150th according to The Ex, the sign is proving quite popular amongst attendees.

A post shared by Jen R Castillo (@jensbucketlist) on Aug 20, 2017 at 11:32pm PDT

It makes a great background for selfies with friends (and more-than-friends)

A post shared by Rupi Multani (@rupimultani) on Aug 20, 2017 at 8:33pm PDT

It makes for cute family photos and solo shots, too.

A post shared by onlywhaticansee (@fabby73ch) on Aug 20, 2017 at 2:25pm PDT

It even looks kind of cool from the back.

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The CNE sign will be illuminated on the west end of the Exhibition grounds near the Princess Margaret Fountain for the duration of the fair.