The giant, multi-coloured Toronto sign installed at Nathan Phillips Square for the Pan Am Games will be staying in the city long after the sporting event wraps up. Already vying for the crown of most photographed object in Toronto this summer, it's popularity has led the city to decide it's worth keeping around for the long haul.

CTV reports that the sign will remain at Nathan Phillips Square for the duration of the year, and then it will be installed in different locations around Toronto. You know, this is quite a good idea, and good on the city for recognizing an opportunity and acting on it.

City Hall is already a focal point for tourists taking photographs in Toronto, but this sign turns the place into a ready-made postcard, with Viljo Revell's iconic structure the backdrop to a scene sells the city well. Will it be as popular as Jeff Koons' Anish Kapoor's Cloud Gate in Chicago? No, but you can already see the pull it has over anyone carrying a camera.

Photo by Marcus Mitanis in the theGentries Flickr pool.